For the launch of the new fragrance Zaad Mondo, Producing Partners and W3Haus took the Brazilian TV host and journalist Pedro Andrade to explore all the steps of the creation and development of the perfume. From the harvest of the blue juniper in the mountains in Bulgaria to the Boticário factory in Curitiba, the journey and the campaign created a connection to the product through entertainment. The final product includes five videos for Facebook and Youtube, and one commercial spot for television.